Summary Objective: This role is responsible for website management, analytics reporting, and leveraging technology to grow and enhance our digital presence. Key Responsibilities: Oversee website content, functionality, and user experience, ensuring integrity of site architecture and accuracy of information. Evaluate key metrics and KPIs to assess user behavior, engagement, and conversions using Google Analytics. Collaborate with stakeholders regularly to review insights and make data-informed recommendations. Assist with ongoing usability testing efforts to identify user experience issues and inform design and content improvements. Work collaboratively with the internal team and marketing partners to & develop, support, and implement digital marketing strategies. Manage web projects from concept through execution, including scoping, design, implementation, testing, and launch. Coordinate with internal teams and stakeholders to gather requirements, present concepts, and incorporate feedback effectively. Prioritize and manage multiple web requests, project priorities, and deadlines simultaneously. Perform quality checks to ensure content accuracy, technical reliability, and adherence to design standards. Monitor and validate automation workflows across connected platforms to ensure they function correctly and support website operations. Stay current on evolving trends in web design and digital automation practices. Evaluate and implement innovative tools and automation solutions to enhance efficiency, scalability, user engagement, and overall digital strategy. Required Knowledge, Skills & Abilities: Strong communication and collaboration skills to work effectively with internal teams and stakeholders. Excellent organizational skills, with the ability to prioritize and manage multiple projects. Creative problem-solver with high attention to detail and commitment to quality. Required Experience, Education & Certifications: Bachelor's degree (BA/BS) from four-year college or equivalent work experience. 3+ years of professional experience in website management and front-end development. Strong understanding of the Hubspot marketing platform with module development and reporting experience. 3+ years of hands-on experience with project management. Strong understanding of UX/UI design principles and responsive design. Experience with Google Analytics and reporting tools like Google Looker Studio. Working knowledge of HTML/CSS. SEO principles and optimization best practices. Familiarity with low-code/no-code tools and automation platforms (preferred but not required). Employee Benefits: All US Fitness team members receive: Complimentary Membership and Guest Privileges Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs Discounts on Serenity Day Spa Services and all apparel Employee Referral Gift In-house Continuing Education Credits and CEC Reimbursement Additional Full Time Benefits: Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits 401(k) Retirement Plan Paid Time Off Relocation: Candidates outside of the specified area are welcome to apply but if selected for an interview, they must be willing to travel at own cost. Relocation assistance is not offered.
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